And we start to forget.

We tack on the prefix "-aholic" to anything and it loses teeth: sexaholic, workaholic, chocoholic.  It makes a word cute or funny and pithily removes us from alcoholism, a very real problem.  And for the rest of us, everything enjoyable can't possibly fall into two buckets, a medical problem or an excess.  Get your shit together, America.

My point: drink up!